Brand Standards
Guidelines for creating UofL-branded marketing materials and websites
Our brand, our story
UofL is part of the fabric of our city and a cornerstone of this community. We are a university powered by progress, never settling for mediocrity. Our academics and athletics, our programs and our people are on the move. Our momentum defines us. It carries us forward.
More than just a logo, colors or tagline, the University of Louisville brand represents the core of who we are – from what it feels like to be a part of the Cardinal family to the interactions that our faculty and staff have with students, families, fans and supporters.
Who is this information for?
The information on this site is intended primarily for the staff and faculty at the University of Louisville as a resource for creating content – written or visual – as part of marketing or advertising efforts.
We've published this information publicly to help inform the general campus community, partner agencies and external vendors of the various standards surrounding the use of our brand.
