Visual Standards

Brand Standards [PDF]
Expressing our brand and making it all come to life requires knowing the ins and outs of each visual piece.
UofL banners on lamp posts on the HSC campus
Color

Color

Our brand color palette evokes our personality.
Belknap Campus entrance on the corner of Arthur St. and Cardinal Blvd.
Typography

Typography

The typography of our brand acts as the voice of the institution.
Close-up of a UofL logo in an iron fence
Logos

Logos

Our logo is our face to the public, our most valuable asset.
Preview image of brand patterns from the UofL Brand Standards
Design Elements

Design Elements

The foundation that supports the message.