Latest Revisions
Significant milestones and changes to the University of Louisville Brand Standards Policy
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Effective Aug. 13, 2021
- Added rules regarding unit taglines and slogans
- At present, the University of Louisville does not employ a brand tagline.
- Retired Avallon as campaign typeface. Added Monument for campaign headlines only.
- As part of the Here & Beyond campaign visual platform.
- Added core brand messaging guidelines.
- As part of the 2019-2020 brand research and development project.
- Added brand positioning and brand framework.
- As part of the 2019-2020 brand research and development project.
Effective Jan. 1, 2018
- Included Alumni Association sub-brand logo deviation
- The Alumni Association is permitted customized logos that do not adhere to the logo standards on this site, due to marketing/communicating.
- Removal and replacement of secondary colors
- Previous secondary colors removed (and should no longer be used) and replaced with more complementary values
- Removal and replacement of typefaces (previously Delta Jaeger, Helvetica Neue, Brisa, Giovanni)
- Previous typefaces removed (and should no longer be used) and replaced with more modern, more extensible typefaces
- Addition of annual campaign typeface
- Restricted use.
- "It's Happening Here." tagline retired
- Tagline or logos with tagline incorporated should no longer be used.
- Co-branding and partnership lockup style
- Defining how multiple UofL entities or companies share visual space.
- Promotional Short Forms
- Solution for how to create branded merchandise.
- Add patterns
- Optional graphic elements for use as supporting visual aides in design.
- Photo/video style definitions
- Three styles of creating pictures on-brand, static or moving.
- Social media branding
- Rules, regulations and suggestions for branding in the social sphere.