Taglines

At present, the University of Louisville does not employ a brand tagline.

As a result, and in order to strengthen our core brand all university advertising, marketing and communications must be aligned with our brand messaging framework. 

Additionally, no UofL program, unit, department, center, institute, college or school may create or use any taglines or slogans. This also applies to unit campaigns.

Note that each school and college have specific messaging pillars and proof points for communicating to their audiences. 

If you have questions regarding how your unit should be communicating to your audiences within the UofL brand, please contact us.