Policies

Protecting our brand sometimes requires additional rules and regulations. While the UofL brand policy demonstrates our institutional commitment to consistent communication, this site serves as the up-to-date resource for our community.

Find out more below about a few of the different policies involved with bringing our brand to life.

Close of up Minerva on the exterior of Schneider Hall
Branding

Branding

The official administrative policy, effective July 1, 1983.
UofL Stationery
Stationery

Stationery

Who is permitted to use it and how our corporate stationery is produced
Students browsing through shirts in the Campus Bookstore
Licensing & Merchandise

Licensing & Merchandise

The legal rules and regulations involved with using any UofL logo
Photo illustration of Freemarker code
URL Policy

URL Policy

Rules for the organization, creation and use of website addresses (URLs) at UofL
Three female employees collaborating in a whiteboard exercise using sticky notes
Agency Policy

Agency Policy

The why, who and how of working with external marketing agencies