Brand Messaging

To help define the University of Louisville brand through words, voice and tone that resonates with our various audiences, we have created these communication guidelines as a strategic foundation for marketing messaging and storytelling. Refer to them to help ensure integrity and consistency across communications channels.
Portrait of the compass rose in the dome of Grawemeyer Hall
Framework

Framework

Inspiring what we do, what we say and how we say it.
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Communication

Communication

Making brand messaging engaging and evocative
Students dance and sing at the 2020 raiseRed Dance Marathon.
Content

Content

Helping audiences understand why and how UofL matters.
One student tells another group of students a story outside College of Business
Storytelling

Storytelling

Sharing our stories to bring our brand to life.
A stack of three books that are olive, orange, and dark brown in color stacked on a desk with a black mug with a red UofL…
Style Guide

Style Guide

Our institutional guide for building consistency through words.
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Legal Requirements

Legal Requirements

Review legal requirements when speaking on behalf of the university.